Welcome To Sweetie Pie is a reality television show airing on Saturday nights at 9 P.M. on the Oprah Winfrey Network (“OWN”).
Sweetie Pie is a successful soul food restaurant in St Louis, Missouri. The owner, Robbie Montgomery was an original Ikette, the backup singers for Ike and Tina Turner.
At 71, Miss Robbie is trying to obtain funding to open a third restaurant called the Upper Crust. Robbie’s sister, Janice runs the first restaurant she opened while Robbie and her son Tim run the second restaurant located in the Grove district. Both restaurants are very successful, but due to her age, the bank is reluctant to provide the 4 Million dollars Miss Robbie needs to build out a building she purchased with her own savings. The bank she is dealing with is insisting that her home be part of the collateral. Miss Robbie ain’t having that.
Will she or won’t she get to build her new restaurant?
Welcome to Sweetie Pie is different from the other OWN reality programs in that it is upbeat and not a story on misery.
It may prove to be a welcome relief for the struggling network as it desperately tries to find shows that click with an audience.
The former Queen of Talk is finding out that having a hit show airing one hour Monday thru Friday is one thing, but a 24/7 hit network is something else completely different.
Discovery Communications just released its third quarter earnings report, and despite an overall increase in revenue, they made it clear that their Oprah Winfrey Network is a financial drag on the company.
OWN is in the red, to the tune of $55.6 million. Further, Discovery admitted that the network is still struggling to find viewers. So far, the new shows listed in the lineup – the Rosie O’Donnell talk show and Oprah’s Lifeclass – have had “sluggish starts”. They haven’t been the audience pullers that Winfrey had hoped they would be.
Discovery reported 2011 operating expenses for OWN at approximately $160 million. Total revenue for the same period is $104 million. Discovery CEO David Zaslav said he feels assured that “OWN’s fortunes will improve now that Ms. Winfrey is serving as full-time CEO.”
“We are working hard to develop content that will appeal to her audience” says Zaslav. “We are building some meaningful audience growth and flow. Viewership is up from previous levels (and) there’s some nice momentum going into 2012. … We are starting to swing in a positive direction in term of getting people to spend more time with us.”
Welcome To Sweetie Pies and programming different from the current colossal of repetitive bore may place Oprah’s network on the winning track.
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